Hi, I’m Alison—Rider, Coach, and Cheerleader for Your Equestrian Dreams.
From the first hoofbeat to your next big breakthrough, I’m here to help you and your horse grow together. Whether you’re schooling at home, returning after a break, or dreaming of competition, I offer support that fits around your day—so you can ride with more confidence, connection, and joy.
Coaching Philosophy
Feel Good Dressage, Real Results
You don’t have to choose between riding for fun and riding with purpose.
My philosophy is simple: Dressage should feel good—for you and your horse. That means less pressure, more progress, and a deeper connection in the saddle.
Through every programme I offer, you'll find a blend of confidence, clarity, and consistency—three coaching values that guide everything I do.
I combine structured learning with flexible, rider-friendly tools so you can enjoy your training and feel supported every step of the way.
You don’t have to choose between riding for fun and riding with purpose.
My philosophy is simple: Dressage should feel good—for you and your horse. That means less pressure, more progress, and a deeper connection in the saddle.
Through every programme I offer, you’ll find a blend of three core pillars:
Confidence to trust yourself and your horse
Clarity to know what to do and when
Consistency to keep growing together, one ride at a time
I combine structured learning with flexible, rider-friendly tools—so you can enjoy your training and feel supported every step of the way.
I am a Professional Equestrian Coach & Business Mentor.
With over 30 years of experience coaching riders across disciplines and continents, I bring a unique blend of professional qualifications, lived experience, and intuitive coaching. Whether you’re aiming for personal breakthroughs or competitive milestones, you’ll find guidance you can trust—and a mentor who believes in your potential.
Since qualifying in 1994, I’ve worked with riders at every stage of their journey—across levels, disciplines, and even time zones. My approach blends recognised credentials with real-world experience to meet you where you are and help you ride forward with confidence.
I’m proud to be a British Horse Society Accredited Professional Coach (UKCC3), a Centre10 Advanced Coach, and a British Dressage Recognised Coach and List 6 Judge. I’ve coached riders in eight countries and supported them through everything from their first competitions to long-term performance goals.
My background also includes a Foundation in Business Mentoring (ILM) and experience in digital marketing and PR for equestrian business owners. As the founder of the Equestrian Heroes Online Centre, I’ve combined my passion for coaching with a commitment to helping riders connect, grow, and enjoy the journey.
Whether you’re looking to ride with more clarity, rebuild confidence, or bring structure to your schooling, I’m here to help you make progress—with purpose and joy.
British Dressage Recognised Coach & List 6 Judge
British Horse Society Accredited Professional Coach. Performance Centre Manager, Senior Coach, UKCC3
What Horses Have Taught Me About Coaching—and About Life
Every horse I’ve worked with has taught me something different—about patience, progress, and partnership.
As riders, we learn to listen more deeply, adjust with feel, and celebrate the smallest steps forward.
As a coach, I carry those same values into the arena—offering not just instruction, but insight and encouragement. My approach has evolved over years in the saddle and alongside horses of all kinds. But at its heart, it remains simple:
we grow best with support, structure, and the space to explore.
That’s what I offer through my coaching pillars—practical tools designed to help you build confidence, find your connection, and move forward with calm and clarity.
Because whether you’re schooling, competing, or riding out, how you feel in the saddle matters just as much as the result.
You’ll find me drawing on these lessons in everything I create—from our community conversations to my rider programmes.
I believe coaching should feel like a conversation with a trusted guide… and your horse is always part of that conversation too.
Coaching That Starts With the Horse
Every horse is an individual, deserving of kindness, empathy, and patience. Recognising our horses as equal partners is fundamental to building a thriving partnership.
In our training, it's essential to celebrate our horses by acknowledging their moods and responses, offering patience, and being present in the moment with them.
As equestrians, we have a responsibility to prioritise the needs and wishes of our horses, ensuring their welfare is at the forefront of our practices.
Building trust with our horses involves consistent handling, patient training, and clear communication.
Horses thrive on routine and predictable interactions, which form the foundation of a reliable partnership.
By fostering an environment where both horse and rider can flourish, we create partnerships built on mutual respect and understanding. This approach not only enhances performance but also enriches the shared experience between horse and rider.
You’re 3 Steps Away from Closing Your Equestrian Dream Gap
And I’m here to guide you every stride of the way.
Choose Your Coaching Pathway
Work at Your Own Pace
Train for the Rider You Want to Be
Dressage School Online
Access structured support through private or group video calls, shared notes, and personalised feedback.
Whether you're returning to riding or building your skills from the ground up, you'll have a clear path forward—designed around you and your horse.
Rider With A Plan
Create calm, consistent sessions with a coaching framework that helps you develop new skills and deepen your partnership.
This isn't just about routines—it’s about creating a space where your horse can thrive, and so can you.
Heroes Riding Club
Start your journey with free access to our resource library. Pick a topic, reflect, and reconnect with what matters most in your riding life.
Because learning doesn’t have to be formal—it just has to feel right.
🌱 Not sure where to begin? You don’t need to do all three—just take the step that feels right for you and your horse.
IT'S MY BELIEF THAT
Everyone should have the opportunity to become an Equestrian Hero
My role as a Coach begins with my belief that it’s my job to help riders to believe in themselves and their horse.
Meet the Community
